Background information Assume that you are the marketing manager of a certain product at a company. Your company aims to launch a new product in current/new market that offers a high potential for your company. You can choose an existing company operating in the market. This company aims to create a new product or service to add to its current portfolio. You are developing a marketing plan for the new product of this company. The new product can be an extension of an existing product line of your company. It can also be altogether a new brand which offers diversification opportunities to your company. The product can be offered to launch in the current market of operations or in a new market. Please keep in mind that this new concept must be within the existing company mission and compliment or is consistent with their current product portfolio. Company: Sephora Length: 2000 Words